APA (7th ed.) Citation

Lois,George, & Pitts,Bill. (1993). What's the Big Idea?: How to Win with Outrageous Ideas (NA.). A Plume Book.

Chicago Style (17th ed.) Citation

Lois,George, and Pitts,Bill. What's the Big Idea?: How to Win with Outrageous Ideas. NA. New York: A Plume Book, 1993.

MLA (9th ed.) Citation

Lois,George, and Pitts,Bill. What's the Big Idea?: How to Win with Outrageous Ideas. NA. A Plume Book, 1993.