Chernev, A. K. (2023). Kellogg on Marketing (3rd.). Wiley.
Cita Chicago (17th ed.)Chernev, Alexander; Kotler. Kellogg on Marketing. 3rd. Wiley, 2023.
Cita MLA (9th ed.)Chernev, Alexander; Kotler. Kellogg on Marketing. 3rd. Wiley, 2023.
Atenció: Aquestes cites poden no estar 100% correctes.