Sheth,Jagdish N, Parvatiyar, A., & Shainesh G. (2017). Customer Relationship Management: Emerging Concepts, Tools and Applications (1st.). McGrawHill.
Style de citation Chicago (17e éd.)Sheth,Jagdish N, Atul Parvatiyar, et Shainesh G. Customer Relationship Management: Emerging Concepts, Tools and Applications. 1st. Chennai: McGrawHill, 2017.
Style de citation MLA (9e éd.)Sheth,Jagdish N, et al. Customer Relationship Management: Emerging Concepts, Tools and Applications. 1st. McGrawHill, 2017.
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