Impact of Cross Channel Integration Capabilities on Consumers Perceived Value, Brand Preference and Loyalty in a Retail Channel Structure: A study from a demand-side perspective. Part1/2
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| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Opinnäyte Kirja |
| Kieli: | englanti |
| Julkaistu: |
Mumbai
NMIMS-SBM
2024 (Registration Date: 08.06.2021)
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| 100 | |a Sharma Dinesh |9 81498 | ||
| 245 | |a Impact of Cross Channel Integration Capabilities on Consumers Perceived Value, Brand Preference and Loyalty in a Retail Channel Structure: A study from a demand-side perspective. Part1/2 | ||
| 260 | |a Mumbai |b NMIMS-SBM |c 2024 (Registration Date: 08.06.2021) | ||
| 300 | |a i-xxxiv;435p | ||
| 502 | |a Thesis folder uploaded on OneDrive by Examination Department (By Naresh Methwani) |b Ph.D. |c NMIMS-SBM |d 2024 (Registration Date: 08.06.2021) | ||
| 504 | |a Panda Tapan Kumar | ||
| 650 | |a Retail Channel Structure; Consumer Perceived Value; Brand Preference |9 81499 | ||
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