APA (7th ed.) Citation

Sharma Dinesh. (2024). Impact of Cross Channel Integration Capabilities on Consumers Perceived Value, Brand Preference and Loyalty in a Retail Channel Structure: A study from a demand-side perspective. Part 2/2. NMIMS-SBM.

Chicago Style (17th ed.) Citation

Sharma Dinesh. Impact of Cross Channel Integration Capabilities on Consumers Perceived Value, Brand Preference and Loyalty in a Retail Channel Structure: A Study from a Demand-side Perspective. Part 2/2. Mumbai: NMIMS-SBM, 2024.

MLA (9th ed.) Citation

Sharma Dinesh. Impact of Cross Channel Integration Capabilities on Consumers Perceived Value, Brand Preference and Loyalty in a Retail Channel Structure: A Study from a Demand-side Perspective. Part 2/2. NMIMS-SBM, 2024.