Impact of Cross Channel Integration Capabilities on Consumers Perceived Value, Brand Preference and Loyalty in a Retail Channel Structure: A study from a demand-side perspective. Part 2/2

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Opis bibliograficzny
1. autor:	Sharma Dinesh
Format:	Praca dyplomowa Książka
Język:	angielski
Wydane:	Mumbai NMIMS-SBM 2024 (Registration Date: 08.06.2021)
Hasła przedmiotowe:	Retail Channel Structure; Consumer Perceived Value; Brand Preference
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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