Cita APA (7th ed.)

Schiffman, L., Wisenblit, J., & Kumar, R. (2023). Consumer Behavior (12th.). Pearson.

Cita Chicago (17th ed.)

Schiffman, Leon, Joseph Wisenblit, i Ramesh Kumar. Consumer Behavior. 12th. Chennai: Pearson, 2023.

Cita MLA (9th ed.)

Schiffman, Leon, et al. Consumer Behavior. 12th. Pearson, 2023.