Keller, K. L., Swaminathan,Vanita, Parameswaran,Ambi MG, & Jacob, I. C. (2020). Strategic brand management: Building, measuring, and managing brand equity (5th.). Pearson.
Citace podle Chicago (17th ed.)Keller, Kevin Lane, Swaminathan,Vanita, Parameswaran,Ambi MG, a Isaac C. Jacob. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th. Noida: Pearson, 2020.
Citace podle MLA (9th ed.)Keller, Kevin Lane, et al. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5th. Pearson, 2020.
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