APA-Zitierstil (7. Ausg.)

Keller, K. L., & Swaminathan, V. P. (2020). Strategic brand management: Building, Measuring, and Managing Brand Equity (5Th.). Pearson.

Chicago-Zitierstil (17. Ausg.)

Keller, Kevin Lane, und Vanitha Parameswaran Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5Th. Noida: Pearson, 2020.

MLA-Zitierstil (9. Ausg.)

Keller, Kevin Lane, und Vanitha Parameswaran Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5Th. Pearson, 2020.