Strategic brand management: Building, Measuring, and Managing Brand Equity
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Strategic brand management: Building, Measuring, and Managing Brand Equity

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書目詳細資料
主要作者: Keller, Kevin Lane
其他作者: Swaminathan, Vanitha Parameswaran, Ambi MG. Jacob, Isaac C.
格式: 未知
語言:英语
出版: Noida Pearson 2020
版:5Th
主題:
Strategic brand management
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實物特徵
實物描述:xxx, 642p
ISBN:9789353946135

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