Strategic brand management: Building, Measuring, and Managing Brand Equity

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Dades bibliogràfiques
Autor principal:	Keller, Kevin Lane
Altres autors:	Swaminathan, Vanitha Parameswaran, Ambi MG. Jacob, Isaac C.
Format:	Desconegut
Idioma:	anglès
Publicat:	Noida Pearson 2020
Edició:	5Th
Matèries:	Strategic brand management
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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