Cita APA (7th ed.)

Shankar, R. (2002). Services Marketing the Indian Perspective (7th ed.). McGraw-Hill.

Cita Chicago (17th ed.)

Shankar, Ravi. Services Marketing the Indian Perspective. 7th ed. New Delhi: McGraw-Hill, 2002.

Cita MLA (9th ed.)

Shankar, Ravi. Services Marketing the Indian Perspective. 7th ed. McGraw-Hill, 2002.