APA (7th ed.) Citation

Underhill, P. (2000). Why We Buy. Penguin Group.

Chicago Style (17th ed.) Citation

Underhill, Paco. Why We Buy. New Delhi: Penguin Group, 2000.

MLA (9th ed.) Citation

Underhill, Paco. Why We Buy. Penguin Group, 2000.

Warning: These citations may not always be 100% accurate.