Cita APA (7th ed.)

Shaw, R. ;. M. (2005). Marketing Payback. John Wiley and Sons.

Cita Chicago (17th ed.)

Shaw, Robert ; Merrick. Marketing Payback. New Delhi: John Wiley and Sons, 2005.

Cita MLA (9th ed.)

Shaw, Robert ; Merrick. Marketing Payback. John Wiley and Sons, 2005.