APA način citiranja (7. izdanje)

Shaw, R. ;. M. (2005). Marketing Payback. John Wiley and Sons.

Čikaški stil citiranja (17. izdanje)

Shaw, Robert ; Merrick. Marketing Payback. New Delhi: John Wiley and Sons, 2005.

MLA način citiranja (9. izdanje)

Shaw, Robert ; Merrick. Marketing Payback. John Wiley and Sons, 2005.