Schiffman, L. G. (2010). Consumer Behavior (6th.). Pearson Education.
Cita Chicago (17th ed.)Schiffman, Leon G. Consumer Behavior. 6th. New Delhi: Pearson Education, 2010.
Cita MLA (9th ed.)Schiffman, Leon G. Consumer Behavior. 6th. Pearson Education, 2010.
Atenció: Aquestes cites poden no estar 100% correctes.