Cita APA (7th ed.)

(2009). Marketing Management (13th.). Prentice-Hall of India Pvt. Ltd.

Cita Chicago (17th ed.)

Marketing Management. 13th. New Delhi: Prentice-Hall of India Pvt. Ltd, 2009.

Cita MLA (9th ed.)

Marketing Management. 13th. Prentice-Hall of India Pvt. Ltd, 2009.