(2009). Marketing Management (13th.). Prentice-Hall of India Pvt. Ltd.
Cita Chicago Style (17a ed.)Marketing Management. 13th. New Delhi: Prentice-Hall of India Pvt. Ltd, 2009.
Cita MLA (9a ed.)Marketing Management. 13th. Prentice-Hall of India Pvt. Ltd, 2009.
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