Saxena, R. (2016). Marketing Management (5th ed.). McGraw Hill.
Cita Chicago (17th ed.)Saxena, Rajan. Marketing Management. 5th ed. New Delhi: McGraw Hill, 2016.
Cita MLA (9th ed.)Saxena, Rajan. Marketing Management. 5th ed. McGraw Hill, 2016.
Atenció: Aquestes cites poden no estar 100% correctes.