Panda, T. K. (2007). Marketing Management (4th ed.). Macmillan Publishers India Ltd.
Cita Chicago (17th ed.)Panda, Tapan K. Marketing Management. 4th ed. New Delhi: Macmillan Publishers India Ltd, 2007.
Cita MLA (9th ed.)Panda, Tapan K. Marketing Management. 4th ed. Macmillan Publishers India Ltd, 2007.
Atenció: Aquestes cites poden no estar 100% correctes.