APA-viite (7. p.)

Churchill, G. I. (2002). Marketing Research (8th ed.). Pearson Education.

Chicago-viite (17. p.)

Churchill, Gilbert; Iacobucci. Marketing Research. 8th ed. New Delhi: Pearson Education, 2002.

MLA-viite (9. p.)

Churchill, Gilbert; Iacobucci. Marketing Research. 8th ed. Pearson Education, 2002.