Cita APA (7th ed.)

Prahalad, C. K. (2010). The Fortune at the Bottom of the Pyramid (5th.). Wharton School Publishing.

Cita Chicago (17th ed.)

Prahalad, C K. The Fortune at the Bottom of the Pyramid. 5th. New Delhi: Wharton School Publishing, 2010.

Cita MLA (9th ed.)

Prahalad, C K. The Fortune at the Bottom of the Pyramid. 5th. Wharton School Publishing, 2010.