APA (7th ed.) Citation

Kapferer, J. N. (2009). The New Strategic Brand Management. Pocket Books.

Chicago Style (17th ed.) Citation

Kapferer, Jean Noel. The New Strategic Brand Management. London: Pocket Books, 2009.

MLA (9th ed.) Citation

Kapferer, Jean Noel. The New Strategic Brand Management. Pocket Books, 2009.

Warning: These citations may not always be 100% accurate.