APA način citiranja (7. izdanje)

Kapferer, J. N. (2009). The New Strategic Brand Management. Pocket Books.

Čikaški stil citiranja (17. izdanje)

Kapferer, Jean Noel. The New Strategic Brand Management. London: Pocket Books, 2009.

MLA način citiranja (9. izdanje)

Kapferer, Jean Noel. The New Strategic Brand Management. Pocket Books, 2009.