Cita APA (7th ed.)

Kapferer, J. N. (2009). The New Strategic Brand Management. Pocket Books.

Cita Chicago (17th ed.)

Kapferer, Jean Noel. The New Strategic Brand Management. London: Pocket Books, 2009.

Cita MLA (9th ed.)

Kapferer, Jean Noel. The New Strategic Brand Management. Pocket Books, 2009.