Lua APA (7ú heag.)

Kapferer, J. N. (2009). The New Strategic Brand Management. Pocket Books.

Lua i Stíl Chicago (17ú heag.)

Kapferer, Jean Noel. The New Strategic Brand Management. London: Pocket Books, 2009.

Lua MLA (9ú heag.)

Kapferer, Jean Noel. The New Strategic Brand Management. Pocket Books, 2009.

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