Citazione Stile APA (7a Edizione)

Kapferer, J. N. (2009). The New Strategic Brand Management. Pocket Books.

Citazione stile Chigago Style (17a edizione)

Kapferer, Jean Noel. The New Strategic Brand Management. London: Pocket Books, 2009.

Citatione MLA (9a ed.)

Kapferer, Jean Noel. The New Strategic Brand Management. Pocket Books, 2009.