APA-referens (7:e uppl.)

Kapferer, J. N. (2009). The New Strategic Brand Management. Pocket Books.

Chicago-referens (17:e uppl.)

Kapferer, Jean Noel. The New Strategic Brand Management. London: Pocket Books, 2009.

MLA-referens (9:e uppl.)

Kapferer, Jean Noel. The New Strategic Brand Management. Pocket Books, 2009.