Kotler,Philip. (2008). Principles of marketing (12th.). Pearson Prentice Hall.
Chicago Style (17th ed.) CitationKotler,Philip. Principles of Marketing. 12th. New Delhi: Pearson Prentice Hall, 2008.
MLA (9th ed.) CitationKotler,Philip. Principles of Marketing. 12th. Pearson Prentice Hall, 2008.
Warning: These citations may not always be 100% accurate.