Cita APA (7a ed.)

Kotler,Philip. (2008). Principles of marketing (12th.). Pearson Prentice Hall.

Cita Chicago Style (17a ed.)

Kotler,Philip. Principles of Marketing. 12th. New Delhi: Pearson Prentice Hall, 2008.

Cita MLA (9a ed.)

Kotler,Philip. Principles of Marketing. 12th. Pearson Prentice Hall, 2008.