SAXENA RAJAN. (2007). MARKETING MANAGEMENT (3rd.). TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED.
Cita Chicago Style (17a ed.)SAXENA RAJAN. MARKETING MANAGEMENT. 3rd. NEW DELHI: TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 2007.
Cita MLA (9a ed.)SAXENA RAJAN. MARKETING MANAGEMENT. 3rd. TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 2007.
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