SAXENA RAJAN. (2007). MARKETING MANAGEMENT (3rd.). TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED.
Chicago Style (17. basım) AtıfSAXENA RAJAN. MARKETING MANAGEMENT. 3rd. NEW DELHI: TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 2007.
MLA (9th ed.) AtıfSAXENA RAJAN. MARKETING MANAGEMENT. 3rd. TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 2007.
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