Cita APA (7a ed.)

BRASSINGTON FRANCES. (1997). PRINCIPLES OF MARKETING. FT Prentice Hall.

Cita Chicago Style (17a ed.)

BRASSINGTON FRANCES. PRINCIPLES OF MARKETING. LONDON: FT Prentice Hall, 1997.

Cita MLA (9a ed.)

BRASSINGTON FRANCES. PRINCIPLES OF MARKETING. FT Prentice Hall, 1997.