Winning at New Products

Gorde:

Xehetasun bibliografikoak
Egile nagusia:	Cooper,Robert G
Formatua:	Liburua
Argitaratua:	New York Basic Books 2011
Edizioa:	4th
Gaiak:	Brand Management
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Building Brands That Win
nork: Mukerjee, Kaushik
Argitaratua: (2013)

Brand New World
nork: Lenderman, Max
Argitaratua: (2010)

Product and brand management
nork: Mathur, U.C
Argitaratua: (2007)

The Professional : Defining the New Standard of Excellence at Work
Argitaratua: (2011)

DRAFTFCB + ULKA BRAND BUILDING ADVERTISING : CONCEPTS AND CASES
nork: PARAMESWARAN M G; MEDH KINJAL
Argitaratua: (2011)

Competitive Branding: Winning in the Market Place with Value-added Brands
nork: Nilson Torsten H
Argitaratua: (1998)

PORTFOLIO MANAGEMENT HANDBOOK
nork: STRONG ROBERT A
Argitaratua: (1994)

The Art of Deception
nork: Capaldi, Nicholas
Argitaratua: (2007)

Product and Brand Management
nork: Panda, Tapan K.
Argitaratua: (2016)

NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED.
nork: KAPFERER JEAN-NOEL
Argitaratua: (2008)

Creating Passion Brands
nork: Edwards, Helen
Argitaratua: (2006)

Product Brand Management
nork: Mathur, U C
Argitaratua: (2012)

Product and brand management
nork: Panda Tapan K.
Argitaratua: (2016)

Consumer Behaviour
nork: Antonides,Gerrit
Argitaratua: (1998)

TRUMP UNIVERSITY BRANDING 101
nork: SEXTON DON
Argitaratua: (2011)

The 360 degree brand in Asia
nork: Blair, Mark
Argitaratua: (2003)

The ultimate book of business brands
nork: Crainer, Stuart
Argitaratua: (2003)

Brand royalty
nork: Haig, Matt
Argitaratua: (2004)

Globalisation of brands
nork: Mukhaerjee, Ishito
Argitaratua: (2008)

MANAGING BRAND EQUITY
nork: AAKER DAVID
Argitaratua: (1991)

Nation branding
nork: Kumar, Nishit
Argitaratua: (2009)

Brand Bollywood
nork: Bose, Derek
Argitaratua: (2006)

Applying the Branding Iron.
nork: Kompella, Kartikeya
Argitaratua: (2006)

Nine brand shastras
nork: Kapoor, Jagdeep
Argitaratua: (2004)

BRAND POSITIONING
nork: SENGUPTA SUBROT
Argitaratua: (2009)

Strategic brand management for B2B markets
nork: Sarin, Sharad
Argitaratua: (2010)

22 immutable laws of branding
nork: Ries, Al
Argitaratua: (1998)

22 immutable laws of branding
nork: Ries, Al
Argitaratua: (1998)

Building a brand in a week.
nork: Laver, Pete
Argitaratua: (2002)

27 Brand Practices.
nork: Kapoor, Jagdeep
Argitaratua: (2005)

Brand loyalty
nork: Haig, Matt
Argitaratua: (2004)

Brand Switch
nork: Kapoor, Jagdeep
Argitaratua: (2004)

Personal branding
nork: Sangeetha, K.
Argitaratua: (2008)

Building strong brands
nork: Aaker, David A.
Argitaratua: (1996)

What's in a brand ?
nork: Jones, John Philip
Argitaratua: (1998)

22 irrefutable laws of branding
nork: Ries, Al
Argitaratua: (2004)

Brand Sense.
nork: Lindstrom , Martin
Argitaratua: (2005)

Consumer and brand loyalty
nork: Panigrahi, Rajeshwari

Brandstretch
nork: Taylor, David
Argitaratua: (2004)

What's in a brand?
nork: Jones, John Philip
Argitaratua: (1998)