APA (7th ed.) Citation

KELLER,KEVIN LANE. (2003). STRATEGIC BRAND MANAGEMENT (2nd.). PEARSON PRENTICE HALL.

Chicago Style (17th ed.) Citation

KELLER,KEVIN LANE. STRATEGIC BRAND MANAGEMENT. 2nd. NEW DELHI: PEARSON PRENTICE HALL, 2003.

MLA (9th ed.) Citation

KELLER,KEVIN LANE. STRATEGIC BRAND MANAGEMENT. 2nd. PEARSON PRENTICE HALL, 2003.

Warning: These citations may not always be 100% accurate.