Cita APA (7a ed.)

KELLER,KEVIN LANE. (2003). STRATEGIC BRAND MANAGEMENT (2nd.). PEARSON PRENTICE HALL.

Cita Chicago Style (17a ed.)

KELLER,KEVIN LANE. STRATEGIC BRAND MANAGEMENT. 2nd. NEW DELHI: PEARSON PRENTICE HALL, 2003.

Cita MLA (9a ed.)

KELLER,KEVIN LANE. STRATEGIC BRAND MANAGEMENT. 2nd. PEARSON PRENTICE HALL, 2003.