Lua APA (7ú heag.)

KELLER,KEVIN LANE. (2003). STRATEGIC BRAND MANAGEMENT (2nd.). PEARSON PRENTICE HALL.

Lua i Stíl Chicago (17ú heag.)

KELLER,KEVIN LANE. STRATEGIC BRAND MANAGEMENT. 2nd. NEW DELHI: PEARSON PRENTICE HALL, 2003.

Lua MLA (9ú heag.)

KELLER,KEVIN LANE. STRATEGIC BRAND MANAGEMENT. 2nd. PEARSON PRENTICE HALL, 2003.

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