KELLER,KEVIN LANE. (2003). STRATEGIC BRAND MANAGEMENT (2nd.). PEARSON PRENTICE HALL.
Čikaški stil citiranja (17. izdanje)KELLER,KEVIN LANE. STRATEGIC BRAND MANAGEMENT. 2nd. NEW DELHI: PEARSON PRENTICE HALL, 2003.
MLA način citiranja (9. izdanje)KELLER,KEVIN LANE. STRATEGIC BRAND MANAGEMENT. 2nd. PEARSON PRENTICE HALL, 2003.
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