JOHANSSON JOHNY K. (2006). GLOBAL MARKETING (4th.). Tata MCGRAW-HILL.
Cita Chicago (17th ed.)JOHANSSON JOHNY K. GLOBAL MARKETING. 4th. New Delhi: Tata MCGRAW-HILL, 2006.
Cita MLA (9th ed.)JOHANSSON JOHNY K. GLOBAL MARKETING. 4th. Tata MCGRAW-HILL, 2006.
Atenció: Aquestes cites poden no estar 100% correctes.