Cita APA (7a ed.)

Kotler,Philip. (2006). Marketing Management (12th.). Pearson Education.

Cita Chicago Style (17a ed.)

Kotler,Philip. Marketing Management. 12th. New Delhi: Pearson Education, 2006.

Cita MLA (9a ed.)

Kotler,Philip. Marketing Management. 12th. Pearson Education, 2006.