Kotler Philip. (2007). Marketing Management (12th.). Pearson Education.
Chicago Style (17th ed.) CitationKotler Philip. Marketing Management. 12th. New Delhi: Pearson Education, 2007.
MLA (9th ed.) CitationKotler Philip. Marketing Management. 12th. Pearson Education, 2007.
Warning: These citations may not always be 100% accurate.