Cita APA (7th ed.)

Kotler Philip. (2007). Marketing Management (12th.). Pearson Education.

Cita Chicago (17th ed.)

Kotler Philip. Marketing Management. 12th. New Delhi: Pearson Education, 2007.

Cita MLA (9th ed.)

Kotler Philip. Marketing Management. 12th. Pearson Education, 2007.