Cita APA (7a ed.)

Kotler Philip. (2007). Marketing Management (12th.). Pearson Education.

Cita Chicago Style (17a ed.)

Kotler Philip. Marketing Management. 12th. New Delhi: Pearson Education, 2007.

Cita MLA (9a ed.)

Kotler Philip. Marketing Management. 12th. Pearson Education, 2007.