APA-viite (7. p.)

Kotler Philip. (2007). Marketing Management (12th.). Pearson Education.

Chicago-viite (17. p.)

Kotler Philip. Marketing Management. 12th. New Delhi: Pearson Education, 2007.

MLA-viite (9. p.)

Kotler Philip. Marketing Management. 12th. Pearson Education, 2007.