Ramaswamy, V. S. N. Marketing Management (4th ed.). Macmillan Publishers India Ltd.
Chicago Style (17th ed.) CitationRamaswamy, V S; Namakumari. Marketing Management. 4th ed. New Delhi New Delhi: Macmillan Publishers India Ltd.
MLA (9th ed.) CitationRamaswamy, V S; Namakumari. Marketing Management. 4th ed. Macmillan Publishers India Ltd.
Warning: These citations may not always be 100% accurate.