Ramaswamy, V. S. N. Marketing Management (4th ed.). Macmillan Publishers India Ltd.
Chicago Style (17th ed.) CitationRamaswamy, V S; Namakumari. Marketing Management. 4th ed. New Delhi New Delhi: Macmillan Publishers India Ltd.
MLA citiranjeRamaswamy, V S; Namakumari. Marketing Management. 4th ed. Macmillan Publishers India Ltd.
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