Ramaswamy, V. S. Marketing Management (5th ed.). McGraw Hill education India Pvt. Ltd.
Chicago-čujuhus (17. p.)Ramaswamy, V. S. Marketing Management. 5th ed. New Delhi New Delhi: McGraw Hill education India Pvt. Ltd.
MLA-čujuhus (9. p.)Ramaswamy, V. S. Marketing Management. 5th ed. McGraw Hill education India Pvt. Ltd.
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