Kotler Philip. (2014). Principles of Marketing (15th.). Pearson.
Chicago Style (17th ed.) CitationKotler Philip. Principles of Marketing. 15th. Noida: Pearson, 2014.
MLA (9th ed.) CitationKotler Philip. Principles of Marketing. 15th. Pearson, 2014.
Warning: These citations may not always be 100% accurate.