APA aipamena

Pillai, R. (1987). Modern marketing (4th.). S. Chand.

Chicago Style aipamena

Pillai, R.S.N. Modern Marketing. 4th. New Delhi: S. Chand, 1987.

MLA aipamena

Pillai, R.S.N. Modern Marketing. 4th. S. Chand, 1987.