APA (7th ed.) Citation

Pillai, R. (1987). Modern marketing (4th.). S. Chand.

Chicago Style (17th ed.) Citation

Pillai, R.S.N. Modern Marketing. 4th. New Delhi: S. Chand, 1987.

MLA (9th ed.) Citation

Pillai, R.S.N. Modern Marketing. 4th. S. Chand, 1987.

Warning: These citations may not always be 100% accurate.