Cita APA (7th ed.)

Pillai, R. (1987). Modern marketing (4th.). S. Chand.

Cita Chicago (17th ed.)

Pillai, R.S.N. Modern Marketing. 4th. New Delhi: S. Chand, 1987.

Cita MLA (9th ed.)

Pillai, R.S.N. Modern Marketing. 4th. S. Chand, 1987.