Cita APA (7th ed.)

Aaker, D. A. (1996). Building strong brands. Simon & Schuster.

Cita Chicago (17th ed.)

Aaker, David A. Building Strong Brands. London: Simon & Schuster, 1996.

Cita MLA (9th ed.)

Aaker, David A. Building Strong Brands. Simon & Schuster, 1996.